Veterinary Portal

Our Team

We’re Here to Help You and Your Patients

How Can We Help You?

Our team is our core. We serve with heart, unwavering dedication to our clients and a dedication to science. Our Advisors can answer your questions and give personal recommendations for you and your horse.

866-553-2400

Quality Assurance Team

Quality means efficacy. Our quality team holds our ingredients, products and manufacturing processes to the highest standards. They don't compromise on the safety, purity and effectiveness of our formulas, ever.

Research & Development Team

Research is at our core. Our Research & Development team members are relentless pursuers of quality ingredients, developing products based on clinical need and sound science.

Clinical Nutritionist

Need expert advice regarding your horse’s diet and supplementation? Our clinical nutritionist, Emily Smith, MS, is available to assist on tough cases.

Remembering Our Founder

Platinum Performance® was founded in 1996 by renowned equine veterinarian and surgeon, Dr. Doug Herthel, with the goal of supporting his patients’ health, performance and recovery. The impact of advanced nutrition is now a part of daily practice, touching horses and riders everywhere.

More About Our Founder

Doug Herthel, DVM (1946 – 2018)

Founder of Platinum Performance, Inc.
Alamo Pintado Equine Medical Center, Inc.