Rodeo

Support for Performance & Longevity

Supplementing for the Sport of Rodeo

Your feed and supplement program can be the difference between winning the round or not, especially when results come down to split seconds. Rodeo horses are often hauled many miles, and get one chance to make a good run when they arrive. Proper supplementation can provide the support for muscles, joints, and tendons that they need to perform their best, while also supporting overall health and longevity.

Champions Believe in the Power of Nutrition

"Any time you have a product that works you’re crazy not to stick with it. The product quality is great, the results are incomparable to anything else as far as I’m concerned. But the people that work there – it’s a tight group, it’s like a family that I’ve gotten to be a part of since my rookie year in 2000."

Luke Branquinho, 5-time World Champion Steer Wrestler
Platinum Performance® Client since 2000

Build a Plan with Precision

Step 1: Choose the Right Wellness Formula

wellness
Platinum Performance® Equine
The Equine Wellness & Performance Formula

Platinum Performance® Equine was created out of clinical necessity as a comprehensive omega-3 formula to transform equine health at the cellular level. Because of its comprehensive nature, the ingredients work synergistically to support every aspect of health and performance, including joints, muscles, hooves, skin and coat, digestion and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.

Price starting at $77.00
joints
Platinum Performance® CJ
The Equine Wellness & Performance Formula + Complete Joint
Our most potent joint support formula combines a whole-horse wellness formula with comprehensive joint support. Popular with performance horses and senior horses, Platinum Performance® CJ was developed in veterinary practice and is the only supplement of its kind to provide extensive joint support with all of the benefits of Platinum Performance® Equine to support every part of the horse from digestion, skin & coat, hooves, and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.
Price starting at $179.00
digestion
Platinum Performance® GI
The Equine Wellness & Performance Formula + Digestive Care

Platinum Performance® GI provides a gastrointestinal-focused approach to total horse health. Equine gut health is not only important for proper digestion but also immune health because an estimated 70-80 percent of the immune system lives in a horse’s gastrointestinal system. This veterinary-developed formula provides omega-3 fatty acids, antioxidants, vitamins, trace minerals, along with Bio-Sponge®, prebiotics, probiotics and glutamine for GI support.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.

Price starting at $117.00

Step 2: Choose Additional Formulas for Targeted Support

A Highly Bio-Available Resveratrol Analogue Formula for Horses

This formula is chosen for high performing equine athletes to help maintain normal levels of inflammation and support the horse’s response to oxidative stress and muscle breakdown.

Price starting at $169.00
Helps Maintain Equine Stomach and Hindgut Health

Platinum Gastric Support® helps maintain a healthy mucosal barrier, healthy gastric acid levels in the stomach, and normal healthy levels of mucosal inflammation. This formula is recommended for performance horses, foals experiencing stress from weaning, and any horse prone to gastric health issues.

Price starting at $132.00

Unmatched Quality.
Years of Research.
Countless Results.

We have a track record of success. That's why World Champions and Gold Medalists trust Platinum in their nutrition program.

Dakota uses: Platinum Performance® CJ

Dakota Eldridge, PRCA Steer Wrestler, 5-time WNFR Qualifier, 2-time WNFR Average Winner

Platinum Performance® Client since 2015

Meet the Team

Bear Pascoe

PRCA Steer Wrestler, Super Bowl XLVI Champion
Platinum Performance client since 2010

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Britany Diaz

2-time WNFR Barrel Racer
Platinum Performance client since 2010

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Dakota Eldridge

9-time WNFR Qualifier in the Steer Wrestling, 2-time WNFR Average Champion
Platinum Performance client since 2015

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Hailey Kinsel

4-time WPRA World Champion Barrel Racer, Champion of RFD-TVs The American, WNFR Arena Record Holder
Platinum Performance client since 2016

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Jessie Telford

WPRA Barrel Racer, 2-Time WNFR Barrel Racer
Platinum Performance client since 2006

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Katie Pascoe

WPRA Barrel Racer
Platinum Performance Client since 2009

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Lisa Lockhart

16-time WNFR Qualifier, 2-time WNFR Average Winner
Platinum Performance client since 2006

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Luke Branquinho

5-time World Champion Steer Wrestler
Platinum Performance client since 2000

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Madison MacDonald-Thomas

10-Time NFR Trick Rider, 5-Time PRCA Act of the Year nominee
Platinum Performance client since 2021

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Mary Walker

World Champion Barrel Racer
Platinum Performance client since 2010

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Rhen Richard

6-Time WNFR Qualifier in Team Roping and Tie-Down Roping
Platinum Performance client since 2019

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Shane Hanchey

PRCA World Champion Tie-Down Roper
Platinum Performance client since 2011

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Taylor Hanchey

4-Time WNFR Qualifier in Barrel Racing and Breakaway Roping
Platinum Performance client since 2013

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Trula Churchill

WPRA Barrel Racer and NFR Qualifier
Platinum Performance client since 2005

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Tuf Cooper

Tuf Cooper

3-time PRCA World Champion Tie-Down Roper, PRCA All Around World Champion​
Platinum Performance client since 2009

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