Rodeo

Support for Performance & Longevity

High Quality Nutrition on The Rodeo Trail

Your feed and supplement program can be the difference between winning the round or not, especially when results come down to hundredths of a second. Rodeo horses are often hauled many miles, and get one chance to make a good run when they arrive. Proper supplementation can provide the support for muscles, joints, and tendons to help horses perform their best, while also supporting overall health and longevity.

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Hanchey Style

World Champion Tie-Down Roper Shane Hanchey and his wife, Taylor, the only woman to qualify for the WNFR in two events, have been choosing Platinum Performance® for over a decade. Find out why »

Build a Supplement Plan for the Rodeo Horse

Step 1: Choose the Right Wellness Formula

wellness
Platinum Performance® Equine
The Equine Wellness & Performance Formula

Platinum Performance® Equine was created out of clinical necessity as a comprehensive omega-3 formula to transform equine health at the cellular level. Because of its comprehensive nature, the ingredients work synergistically to support every aspect of health and performance, including joints, muscles, hooves, skin and coat, digestion and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.

Price starting at $77.00
digestion
Platinum Performance® GI
Equine Wellness & Performance with Digestive Care

Platinum Performance® GI provides a gastrointestinal-focused approach to total horse health. Because an estimated 70-80 percent of the immune system lives in a horse’s digestive tract, gut health is not only important for proper digestion but also has far reaching implications on immune health and comprehensive wellness. This veterinary-developed formula provides omega-3 fatty acids, antioxidants, vitamins and trace minerals for total body health, along with Bio-Sponge®, prebiotics, probiotics and glutamine for advanced digestive support.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.

Price starting at $117.00
digestion & joints
Platinum Performance® DJ
Equine Wellness & Performance with Digestive + Joint Support

By combining advanced support for healthy digestion and joint function with premium wellness ingredients, Platinum Performance® DJ is an innovative one bucket solution to horse health and longevity. This veterinary developed formula combines the benefits from Platinum Performance® Equine with probiotics and yeast extracts that support intestinal integrity and immune health. Additionally, this formula introduces a novel combination of tamarind and turmeric extracts that maintains healthy levels of inflammation and provides powerful joint nourishment.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.

Price starting at $164.00
joints
Platinum Performance® CJ
Equine Wellness & Performance with Complete Joint
Our most potent joint support formula combines a whole-horse wellness formula with comprehensive joint support. Popular with performance horses and senior horses, Platinum Performance® CJ was developed in veterinary practice and is the only supplement of its kind to provide extensive joint support with all of the benefits of Platinum Performance® Equine to support every part of the horse from digestion, skin & coat, hooves, and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.
Price starting at $179.00

Step 2: Add Advanced Support for the High Performing Horse

A Highly Bio-Available Resveratrol Analogue Formula for Horses

This formula is chosen for high performing equine athletes to help maintain normal levels of inflammation and support the horse’s response to oxidative stress and muscle breakdown.

Price starting at $169.00
Helps Maintain Equine Stomach and Hindgut Health

Platinum Gastric Support® helps maintain a healthy mucosal barrier, healthy gastric acid levels in the stomach, and normal healthy levels of mucosal inflammation. This formula is recommended for performance horses, foals experiencing stress from weaning, and any horse prone to gastric health issues.

Price starting at $132.00
High Performance Equine Athlete Formula

The ultimate in athletic support formulas, Platinum Power® is a combination of four premium performance formulas. Beta Lip-Ox® supports ATP production for cellular energy. Hemo-Flo® helps support healthy blood pressure and proper blood flow during exercise, which is important for the athletic horse. Myo-Vet® supports lean muscle mass. Platinum BCAA combines branched chain amino acids to help maintain muscle tone.

Price starting at $199.00
For Equine Athletic Performance Recovery

This potent formula helps maintain muscle strength, and supports performance stamina and recovery from soreness and fatigue by providing amino acids and powerful antioxidants. Platinum Renew® supports horses’ recovery after exercise and should be given within one hour after exertion. Also available as Platinum Renew® Paste, convenient for pre- and post-performance and 2 times as potent as the powder.

Price starting at $99.00

Results You Can See in Your Horse's Performance.

“I’ve seen what Platinum did for our horses first-hand before I was ever sponsored, the horses on it just always caught my eye because they looked so good.”

— Rhen Richard, 6-time WNFR qualifier in Team Roping and Tie-Down Roping

Platinum client since 2019

Rhen’s Platinum includes: Platinum Performance® CJ, Vitamin E, Platinum Longevity®, Healthy Weight and Platinum Renew®

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Try This Pre-Performance Boost

To Support Healthy Levels of Inflammation

“Platinum Longevity is my favorite pre-race formula for barrel horses. I start giving it a couple of days before I run and then the day of for a little extra boost. I really think it makes a difference in helping them feel their best and run their hardest, especially if you have a bleeder.”

— Lindsey S., Platinum client since 2008

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Meet the Team

Bear Pascoe

PRCA Steer Wrestler, Super Bowl XLVI Champion
Platinum Performance client since 2010

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Britany Diaz

2-time WNFR Barrel Racer
Platinum Performance client since 2010

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Dakota Eldridge

9-time WNFR Qualifier in the Steer Wrestling, 2-time WNFR Average Champion
Platinum Performance client since 2015

Buy All of Dakota’s Formulas »

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Hailey Kinsel

4-time WPRA World Champion Barrel Racer, Champion of RFD-TVs The American, WNFR Arena Record Holder
Platinum Performance client since 2016

Buy All of Hailey’s Formulas »

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Jessie Telford

WPRA Barrel Racer, 2-Time WNFR Barrel Racer
Platinum Performance client since 2006

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Katie Pascoe

WPRA Barrel Racer
Platinum Performance Client since 2009

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Lisa Lockhart

16-time WNFR Qualifier, 2-time WNFR Average Winner
Platinum Performance client since 2006

Buy All of Lisa’s Formulas »

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Luke Branquinho

5-time World Champion Steer Wrestler
Platinum Performance client since 2000

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Madison MacDonald-Thomas

10-Time NFR Trick Rider, 5-Time PRCA Act of the Year nominee
Platinum Performance client since 2021

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Mary Walker

World Champion Barrel Racer
Platinum Performance client since 2010

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Rhen Richard

6-Time WNFR Qualifier in Team Roping and Tie-Down Roping
Platinum Performance client since 2019

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Shane Hanchey

PRCA World Champion Tie-Down Roper
Platinum Performance client since 2011

Buy All of Shane's Formulas »

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Taylor Hanchey

4-Time WNFR Qualifier in Barrel Racing and Breakaway Roping
Platinum Performance client since 2013

Buy All of Taylor's Formulas »

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Trula Churchill

WPRA Barrel Racer and NFR Qualifier
Platinum Performance client since 2005

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Tuf Cooper

Tuf Cooper

3-time PRCA World Champion Tie-Down Roper, PRCA All Around World Champion​
Platinum Performance client since 2009

Buy All of Tuf's Formulas »

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