Who We Are
From day one we have known exactly who we are, what matters to us and the defining values that have always and will always guide us. It’s not about us, it’s about you and the animals you love.
Our Clients
You, our client. You’re our “why.” You and other animal lovers like you are why we always strive to be better; you’re our greatest motivation and largest responsibility.
Our Promise
We do things right, we hold you as our client in the highest regard and we always choose safety and efficacy first.
Our Future
We are motivated, more and more every day, to change lives, improve performance and influence disease. That’s what keeps us charging forward.
Our Team
Our team is our core. We serve our clients with heart, unwavering commitment and a dedication to science.
Platinum Advisor Team
The Platinum Advisors are highly educated in animal nutrition and, of equal importance, they’re dog and cat owners themselves. They’ll give you their all every time.
Veterinary Advisory Team
Everything we do must be scientifically and medically sound. Our veterinary advisors help ensure that the service we provide, formulas we develop and literature we publish are impactful and accurate.
Research & Development Team
We push hard to research new ingredients, seek out the highest quality sources, test new formulas and operate several research studies and feeding trials and any given time.
